Member

Monica Iavorschi is a senior executive with over 25 years of experience leading organizations in Romania and international markets, with a career built at the intersection of commercial operations, manufacturing, and international marketing across consumer goods and B2B professional services markets.

Her most recent roles include Managing Director of Karcher Romania, International Marketing Director at Arcelik in Turkey, and Managing Director of Arctic Romania. Throughout her career, she has scaled businesses, driven growth, and led large multicultural teams through complex change. She has successfully delivered three major business transformations, each contributing to strengthened performance and long?term competitiveness.

Monica also brings governance experience, having served as a Board Member of the Foreign Investors Council (FIC) in Romania and of CECED Romania – the European Committee of Domestic Equipment Manufacturers, where she contributed to policy dialogue and initiatives supporting the local business environment.

She is particularly focused on business transformation, sustainable growth strategy, digitalization, and supporting organizations in achieving their full potential in both high?growth contexts and challenging transitions.

Monica graduated from the Cybernetics and Statistics Faculty of the Bucharest Academy of Economic Studies and holds an MBA in Marketing from the same institution. She has completed executive programs at Harvard and Stanford and is fluent in English.